Have you tried numerous dental marketing strategies but still can’t figure out how to get more patients in a dental office?
If, so, you’ve come to the right place. We’re here to help you explore ways to get your name out there and into the minds of potential patients. The good news is it only takes a little creativity and effort. But before we start, a word of warning…
Many dental marketing ideas seem reasonable enough when starting out but you soon discover they’re gimmicky and often require a large infusion of capital to work. Instead, the secret to implementing the right dental marketing strategies is to stick to reliable, time-tested solutions.
Let’s explore some of the most effective digital marketing services available to you.
How To Get More Patients In A Dental Office Using These 7 Tips?
Here are some tried-and-tested dental marketing ideas that can help you get more patients to your dental office:
Work on Local SEO (Search Engine Optimisation)
An online presence is crucial in today’s era, especially after the pandemic, where people are searching more online than offline for services like dentists. The question is, do your dental practice name and location appear in the first three results? If not, then you have to start working on your local SEO.
SEO is a lengthy process that takes time to give you results.
The plus side is that Local SEO is one of the best and easiest dental marketing strategies you can implement, and one that gives you the highest ROI vs the least amount of spend.
Run A Referral Campaign
Another one of the most effective dental marketing strategies is word-of-mouth marketing. Your workers have the potential to be some of the most potent campaigners for your company. So why not develop a referral scheme just for them?
For each new patient referred, you might give current patients a gift card, a free cleaning, or a free dental product, and for your staff, you can give them bonuses and specific commissions per referral. It’s a win-win situation and doesn’t need to cost the earth.
Monitor Your Online Presence
A thorough, informative, well-designed, and customer service-focused website can make people aware of your practice and expertise. So ensure yours is all the above and more.
An informative dental website also helps you create a presence in Google search results, so when people go searching for a dentist near them, your website is front and centre.
Of course, your website might not be their initial introduction to you, but it should reassure readers that they’ve made the right choice while steering them towards a call to action, enabling them to book a consultation or make an appointment.
Reviews Are Important
If you provide excellent dental treatment and outstanding customer service, you’ll receive daily praise from your patients. The question is, are you making the most of those compliments? Frequently, dental practices overlook the potential to convert a patient complement into a reference or review.
The thing is, asking for referrals or reviews from happy patients is a dental marketing idea that is proven to work pretty well. However many dentists and dental staff don’t feel comfortable with the prospect of asking for written feedback. The good news is that it’s incredibly easy to implement. Simply point them toward your review platform of choice. Did you know that when asked, 72% of online customers said that they would be happy to leave a review? It’s just a case of working out how to implement it.
Try Paid Advertising
Today, one of the most cost-effective methods to reach a broad audience is through social media. Social applications on mobile devices are the most regularly used apps, with 88% per cent of Australians having at least one.
If you want to captivate new audiences, dental practices like yours cannot afford to stay inactive on social media. Instead, seek out strategies to connect with new dental patients by being where the vast majority of your potential patients hang out.
To attract new patients, paid advertising is proven to yield results. Consider using a combination of Facebook advertisements and Google AdWords and see what works best for you. If you want a good return on your investment and need patients fast, this is probably the dental marketing strategy to go with because of the potential for massive patient outreach.
Offer Memberships To Your Patients
Patients believe that if they don’t have insurance, they won’t be able to visit the dentist and that they won’t be able to finance their dental care out of pocket. A membership program makes it easy to retain patients who might otherwise cancel due to a lack of insurance or because they get a better deal elsewhere.
They pay a minimal monthly fee for the services they require, allowing them to see the dentist without concern for affordability. In return, you get a stream of ongoing patients. As a dental marketing idea, membership plans have been successfully adopted by many dental clinics worldwide as it works for both the patient and the clinic owner.
Start An E-Newsletter
The final dental marketing strategy is to start an e-newsletter. It’s not enough to notify new and potential consumers about your dental services. You really need to reinforce your USP to your target audience regularly by providing relevant and helpful content. Email newsletters are a great way to do that. They can include the latest information regarding office hours, discounts, special deals, promotional packages as well as patient experiences, etc. Newsletters are the ideal marketing tool for building lists that you can then use to promote new treatments, advertise special offers, etc.
Adopting all, or even some, of the methods above, should help you to discover how to get patients into a dental office.
If this still sounds a little complicated, don’t worry, you don’t have to do this alone. The team at Mediboost are experts in dental and medical marketing and has a proven track record of increasing patient footfall in dental practices across Australia. We can help you with tailored digital content and proven marketing practices to increase your patient footfall. If you’re ready to do something different, contact the Mediboost team on 1300 163 058 today and let us show you what we can do.
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